Architectural coatings are the most widely used and used type of coatings in my country, with a full range of varieties, including exterior wall coatings, interior wall coatings, waterproof coatings, floor coatings, etc. With the rapid development of real estate, the use of coatings is also increasing. Under the macro-control of the central government, the construction of affordable housing has increased year by year, which is also a positive factor for architectural coatings.
According to Jiuzheng Building Materials Network, while building materials coatings are developing rapidly, we have to see the many problems behind the rapid development of architectural coatings: low degree of product differentiation, potential for alternative products to be developed, unreasonable product structure and irregular market competition; unreasonable market structure, especially reflected in the excessive number of enterprises, uneven regional distribution, and foreign-funded enterprises leading the market; in general, domestic architectural coatings companies lack competitiveness as a whole, especially product technology is still some distance away from foreign-funded enterprises, and brand marketing lacks a complete planning program.
Therefore, enterprises should adjust their product structure in a timely manner according to market demand and development direction, eliminate backward production capacity and products, and accelerate the pace of product upgrading; through the application of innovation and entrepreneurship funds, timely transform old processes and crude equipment, so that enterprises can enter a virtuous development cycle and move towards high-tech industries through scientific and technological innovation.
